You may be interested in knowing Facebook’s revenue numbers. Most of the company’s revenue comes from advertising. However, $500 million of the company’s total revenue comes from other sources. Advertising revenue grew 47% last year. Other sources of revenue made up the remaining 6%. Here are the top Facebook statistics to keep in mind:
Mobile is the Preferred Way to Access Facebook
As of February 2022, almost all of Facebook’s active user accounts were accessed using mobile devices. This translates into 98 percent of users accessing the platform exclusively through their mobile devices, with only 2.6 percent using their laptops. Considering this trend, Facebook will need to make sure they are building mobile-friendly experiences in the future. Read on to find out how mobile can help you get more out of Facebook.
The most common way to access Facebook on mobile devices is via a mobile browser. Currently, most mobile browsers can access Facebook in a mobile version, but many users still prefer to use the desktop version of the site. While this will lead to a more mobile-centric user experience, it’s likely that Facebook will be a major player in the mobile-first world by 2022. With that in mind, Facebook has redesigned their website to make it easier for users to use it on a desktop.
Video is the Most Popular Type of Video on the Platform
The use of videos is on the rise on Facebook. The social media giant recently reported that the number of videos watched on the platform has jumped to 8 billion and over 100 million hours. With that amount of activity, it’s no surprise that video has become a top priority for marketers on Facebook. But how do you get your videos to stand out from the rest of the content on Facebook? Here are a few tips to help you make the most of your videos on Facebook.
The popularity of mobile-first videos is increasing. More than half of Facebook video revenue is generated from mobile-first videos. And according to video statistics, vertical videos have higher engagement rates than other formats. Unlike average engagement rates, video’s view-through rate is measured by the percentage of unique viewers divided by the number of people reached. Facebook’s view-through rate currently varies between 0.90% and 1.33%, which is a pretty impressive number.
Vertical Videos are the Most Attractive
Despite the many challenges of creating content for social media, vertical videos have become the most popular form of content for Facebook. These videos have more real estate and don’t have black bars, which are common for videos on other platforms. These videos are popular among mobile users, who use their smartphones to watch video content on the go. According to a report, mobile users make up 75% of all video traffic on Facebook.
Using vertical videos to promote your brand and increase engagement on social media can have several benefits. In addition to boosting the reach of your videos, you can push your creative boundaries with these videos. By focusing on vertical video formats, you can experiment with different angles and lengths. Additionally, vertical videos can break up vlog-style videos where you talk to the camera. For example, you can shoot a video in the landscape mode and make it vertical in order to show a different angle.
Landscape Videos are the Most Widely Used
In terms of views, landscape videos are still popular among Facebook users. This is because they generate more engagement than square and letterbox videos. On desktop, they have a higher completion rate, but don’t engage people as much. It is also cheaper to reach desktop users. But despite their lower completion rate, they still outperform their square and letterbox cousins. That is good news for marketers, who can now use landscape videos to reach their target audience.
If you want to increase engagement on Facebook, you need to consider creating vertical videos. These videos are gaining popularity, as their average engagement rate is 0.20% to 1.77%. Aside from being more appealing to Facebook users, vertical videos are also more engaging. And since most users are watching videos on mobile devices, they are becoming increasingly popular. You can also combine vertical videos with live video to get the most out of your video.
