Sephora is the leading chain of perfume and cosmetics stores in France, with a powerful beauty presence in countries around the world. Pimclick executed Sephora’s Valentine’s Day mobile advertising campaign and created a mobile event application that encourages women to virtually choose their favorite lipstick color and send their beloved one a kiss by kissing and blowing on their smartphone screen; which facilitates data analytics for Sephora’s CRM.
First time in the world a mobile interactive advertising campaign that brings a creative user experience, consumer engagement and brand awareness was created by Pimclick-Digital agency by using native features of smartphone.
During the valentine’s day, the concept is to invite women to experiment the new digital kiss experience by Sephora. First they give an actual kiss by kissing their smartphone screen. Then the women choose the color of your lipstick from the options given to them. Next they send the kiss to their boyfriend by blowing on the smartphone. In the end They fill up a contact form and receive their lipstick sample through delivery.
Pimclick pushed the limit of the experience by sending back a SMS to the boyfriend reminding him of his girlfriend’s birthday and giving him a discount to buy a perfume at Sephora (digital to store strategy).
The campaign was a huge success in France and provided users with an out of the box experience.
Pimclick is an independent digital agency offering a unique blend of creativity and expertise within the entirety of the digital spectrum. We are thrilled to announce Pimclick has been recognized as a Top 10 Digital Agency in 2021 by DesignRush. The B2B marketplace connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies
With over 15 years’ experience in delivering innovative web solutions and working with a wide range of industries, Pimclick has worked on many different types of project for clients such as: Google, Sephora, IKEA, British airways, Euro-Assurance, Coca Cola, Li & Fung, LOREAL, Morgan
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